18 February – EU Tech Chamber Digital Transformation Council – Topic: The Evolving Role of the Buyer in 2021 and beyond

The Digital Transformation Council, an initiative of the European Technology Chamber, aids companies in sustainably reinventing their digital business models and gain competitive edge in their markets by identifying and implementing digital transformation strategies.
New technologies are disrupting markets and platforms are dominating more and more business sectors. Buyers are becoming the driving force in the sales process. Hyper-personalization and crowd-sourcing of information has also transformed corporate purchasing. How do sellers have to adapt to the new reality of a buyer-led sales process?
 
Do not miss our Digital Panel February 18th at 9:00 am CET where will discuss these topics after a brief introduction of the EU Tech Chamber by Chairman Florian von Tucher. The talk will be moderated by Laura Preising, Director of the Digital Transformation Council.
 
We are looking forward to a lively Q&A session, so be well prepared on your most wanted questions about digital transformation for an interesting discussion!

DATE               Thursday, February 18, 2021

TIME                09:00 a.m.  – 10.30 am CET 

LOCATION     Zoom Webinar

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